184 lines
3.0 KiB
HTML
184 lines
3.0 KiB
HTML
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
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<HTML
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><HEAD
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><TITLE
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>Other Public Relations Tools</TITLE
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><META
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NAME="GENERATOR"
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CONTENT="Modular DocBook HTML Stylesheet Version 1.7"><LINK
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REL="HOME"
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TITLE="Guide to Managing Media and Public Relations in the Linux Community
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"
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HREF="index.html"><LINK
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REL="PREVIOUS"
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TITLE="Distributing the News Release"
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HREF="distributing_release.html"><LINK
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REL="NEXT"
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TITLE="Feature Articles"
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HREF="feat_articles.html"></HEAD
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><BODY
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CLASS="chapter"
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BGCOLOR="#FFFFFF"
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TEXT="#000000"
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LINK="#0000FF"
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VLINK="#840084"
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ALINK="#0000FF"
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><DIV
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CLASS="NAVHEADER"
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><TABLE
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SUMMARY="Header navigation table"
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WIDTH="100%"
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BORDER="0"
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CELLPADDING="0"
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CELLSPACING="0"
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><TR
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><TH
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COLSPAN="3"
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ALIGN="center"
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>Guide to Managing Media and Public Relations in the Linux Community</TH
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></TR
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><TR
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><TD
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WIDTH="10%"
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ALIGN="left"
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VALIGN="bottom"
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><A
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HREF="distributing_release.html"
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ACCESSKEY="P"
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>Prev</A
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></TD
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><TD
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WIDTH="80%"
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ALIGN="center"
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VALIGN="bottom"
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></TD
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><TD
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WIDTH="10%"
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ALIGN="right"
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VALIGN="bottom"
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><A
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HREF="feat_articles.html"
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ACCESSKEY="N"
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>Next</A
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></TD
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></TR
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></TABLE
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><HR
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ALIGN="LEFT"
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WIDTH="100%"></DIV
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><DIV
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CLASS="chapter"
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><H1
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><A
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NAME="other_pr_tools"
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></A
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>Chapter 6. Other Public Relations Tools</H1
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><DIV
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CLASS="TOC"
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><DL
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><DT
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><B
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>Table of Contents</B
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></DT
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><DT
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>6.1. <A
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HREF="feat_articles.html"
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>Feature Articles</A
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></DT
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><DT
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>6.2. <A
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HREF="byline_articles.html"
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>Bylined Articles</A
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></DT
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><DT
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>6.3. <A
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HREF="email_writing.html"
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>Email Writing</A
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></DT
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><DT
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>6.4. <A
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HREF="misc_tools.html"
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>Miscellaneous Communications Tools</A
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></DT
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><DT
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>6.5. <A
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HREF="emphasize_core_msgs.html"
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>Don't Forget Emphasizing Core Messages</A
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></DT
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></DL
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></DIV
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><P
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>The news release is the most important form of written
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communications used by a public relations professional, but not
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the only one. There are many other public relations tools that
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should be used when appropriate.</P
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><P
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>News releases may suffice for most news stories, but other,
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lengthier forms of communication can give in-depth coverage of an
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interesting news item. Feature articles, bylined articles, and
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emails may be written to provide human interest appeal, to
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explore topics and issues in more depth, to raise your
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organization's profile in the local community,
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or for other reasons.</P
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></DIV
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><DIV
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CLASS="NAVFOOTER"
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><HR
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ALIGN="LEFT"
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WIDTH="100%"><TABLE
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SUMMARY="Footer navigation table"
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WIDTH="100%"
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BORDER="0"
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CELLPADDING="0"
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CELLSPACING="0"
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><TR
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><TD
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WIDTH="33%"
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ALIGN="left"
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VALIGN="top"
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><A
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HREF="distributing_release.html"
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ACCESSKEY="P"
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>Prev</A
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></TD
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><TD
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WIDTH="34%"
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ALIGN="center"
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VALIGN="top"
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><A
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HREF="index.html"
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ACCESSKEY="H"
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>Home</A
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></TD
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><TD
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WIDTH="33%"
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ALIGN="right"
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VALIGN="top"
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><A
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HREF="feat_articles.html"
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ACCESSKEY="N"
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>Next</A
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></TD
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></TR
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><TR
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><TD
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WIDTH="33%"
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ALIGN="left"
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VALIGN="top"
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>Distributing the News Release</TD
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><TD
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WIDTH="34%"
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ALIGN="center"
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VALIGN="top"
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> </TD
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><TD
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WIDTH="33%"
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ALIGN="right"
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VALIGN="top"
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>Feature Articles</TD
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></TR
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></TABLE
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></DIV
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></BODY
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></HTML
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> |