239 lines
5.0 KiB
HTML
239 lines
5.0 KiB
HTML
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
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<HTML
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><HEAD
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><TITLE
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>What Kind of Information is Newsworthy?</TITLE
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><META
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NAME="GENERATOR"
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CONTENT="Modular DocBook HTML Stylesheet Version 1.7"><LINK
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REL="HOME"
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TITLE="Guide to Managing Media and Public Relations in the Linux Community
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"
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HREF="index.html"><LINK
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REL="UP"
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TITLE="Public and Media Relations Planning"
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HREF="planning.html"><LINK
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REL="PREVIOUS"
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TITLE="What Do You Want to Say?"
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HREF="what_to_say.html"><LINK
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REL="NEXT"
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TITLE="Contacting the News Media"
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HREF="contacting_media.html"></HEAD
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><BODY
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CLASS="section"
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BGCOLOR="#FFFFFF"
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TEXT="#000000"
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VLINK="#840084"
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><DIV
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SUMMARY="Header navigation table"
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CELLSPACING="0"
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><TR
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><TH
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COLSPAN="3"
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ALIGN="center"
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>Guide to Managing Media and Public Relations in the Linux Community</TH
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></TR
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><TR
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><TD
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WIDTH="10%"
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ALIGN="left"
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VALIGN="bottom"
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><A
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HREF="what_to_say.html"
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ACCESSKEY="P"
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>Prev</A
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></TD
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><TD
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WIDTH="80%"
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ALIGN="center"
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VALIGN="bottom"
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>Chapter 2. Public and Media Relations Planning</TD
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><TD
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WIDTH="10%"
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ALIGN="right"
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VALIGN="bottom"
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><A
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HREF="contacting_media.html"
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ACCESSKEY="N"
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>Next</A
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></TD
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></TR
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></TABLE
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><HR
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ALIGN="LEFT"
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WIDTH="100%"></DIV
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><DIV
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CLASS="section"
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><H1
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CLASS="section"
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><A
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NAME="newsworthy_info"
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></A
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>2.4. What Kind of Information is Newsworthy?</H1
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><P
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>These are examples of great happenings that generate
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interest.</P
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><P
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></P
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><UL
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><LI
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><P
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> <EM
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>Locations and launches.</EM
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>
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This kind of news is obvious. For instance, a new branch of
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your organization may have just opened, and you want to make
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people aware of the new location and offerings. Also, if you
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are launching a new product or have hired a local figure
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well-known to the Linux community, these things are of great
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interest to the public.</P
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></LI
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><LI
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><P
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> <EM
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>Industry developments and human
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interest.</EM
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>
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Sometimes newsworthy information is a little less obvious.
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Every day happenings can be in the news. Whenever there are
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changes or new developments in the industry, this clearly
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presents an opportunity for positive exposure and media
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coverage in appropriate publications. For instance, how and
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why the change is being undertaken may become a story in
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itself. Perhaps the change is being driven by a dynamic Linux
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guru, worthy of a magazine profile. Sometimes these stories
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are called <SPAN
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CLASS="QUOTE"
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>"case studies"</SPAN
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> and
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typically are given favourable consideration by editors
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because of their considerable human interest appeal.</P
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></LI
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><LI
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><P
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> <EM
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>Numerical data and trends.</EM
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>
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Society is fascinated with numbers. The more impressive or
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interesting the figures (relative to competitors and the rest
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of the industry), the more likely media outlets are to use
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those numbers in their reporting.
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</P
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></LI
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><LI
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><P
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> <EM
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>Organizational announcements.</EM
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>
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Notable changes in staff or volunteers are another way of
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getting media exposure. The more important the position, the
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more newsworthy organizational announcements become.</P
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></LI
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><LI
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><P
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> <EM
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>Partnerships.</EM
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>
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Especially partnerships with far-reaching effects across the
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industry create a major news story.</P
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></LI
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><LI
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><P
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> <EM
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>Industry recognition.</EM
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>
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When your organization wins an award or is recognized by
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peers, let the world know!</P
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></LI
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></UL
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><P
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>The bottom line is that you can find news in almost any
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event. Your responsibility is to ensure that your organization
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becomes known and respected by editors, journalists, educators,
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and other stakeholders with whom you are communicating. Remember,
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the more respected your organization is, the more (and better)
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coverage you are likely to receive. The determining factor in
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that judgment will be the audience—the
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readers, viewers, and listeners who you reach.</P
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><P
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>Effective and well-organized public relations efforts
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require news releases and correspondences to reach an appropriate
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editor. <A
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HREF="contacting_media.html"
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>Chapter 3</A
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> details what you need
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to do to get news media contacts and, ultimately, positive
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visibility.</P
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></DIV
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><DIV
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CLASS="NAVFOOTER"
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><HR
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ALIGN="LEFT"
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WIDTH="100%"><TABLE
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SUMMARY="Footer navigation table"
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><TR
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><TD
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WIDTH="33%"
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ALIGN="left"
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VALIGN="top"
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><A
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HREF="what_to_say.html"
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ACCESSKEY="P"
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>Prev</A
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></TD
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><TD
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WIDTH="34%"
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ALIGN="center"
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VALIGN="top"
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><A
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HREF="index.html"
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ACCESSKEY="H"
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>Home</A
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></TD
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><TD
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WIDTH="33%"
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ALIGN="right"
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VALIGN="top"
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><A
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HREF="contacting_media.html"
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ACCESSKEY="N"
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>Next</A
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></TD
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></TR
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><TR
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><TD
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WIDTH="33%"
|
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ALIGN="left"
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VALIGN="top"
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>What Do You Want to Say?</TD
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><TD
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WIDTH="34%"
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ALIGN="center"
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VALIGN="top"
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><A
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HREF="planning.html"
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ACCESSKEY="U"
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>Up</A
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></TD
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><TD
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WIDTH="33%"
|
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ALIGN="right"
|
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VALIGN="top"
|
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>Contacting the News Media</TD
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></TR
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></TABLE
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></DIV
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></BODY
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></HTML
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> |