190 lines
2.7 KiB
HTML
190 lines
2.7 KiB
HTML
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
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<HTML
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><HEAD
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><TITLE
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>News Releases—the Major Communications Tool</TITLE
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><META
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NAME="GENERATOR"
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CONTENT="Modular DocBook HTML Stylesheet Version 1.7"><LINK
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REL="HOME"
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TITLE="Guide to Managing Media and Public Relations in the Linux Community
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"
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HREF="index.html"><LINK
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REL="PREVIOUS"
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TITLE="Monitoring Media Coverage"
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HREF="monitoring_coverage.html"><LINK
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REL="NEXT"
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TITLE="Writing News Releases"
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HREF="writing_releases.html"></HEAD
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><BODY
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CLASS="chapter"
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BGCOLOR="#FFFFFF"
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TEXT="#000000"
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LINK="#0000FF"
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VLINK="#840084"
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ALINK="#0000FF"
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><DIV
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CLASS="NAVHEADER"
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><TABLE
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SUMMARY="Header navigation table"
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WIDTH="100%"
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BORDER="0"
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CELLPADDING="0"
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CELLSPACING="0"
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><TR
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><TH
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COLSPAN="3"
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ALIGN="center"
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>Guide to Managing Media and Public Relations in the Linux Community</TH
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></TR
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><TR
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><TD
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WIDTH="10%"
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ALIGN="left"
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VALIGN="bottom"
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><A
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HREF="monitoring_coverage.html"
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ACCESSKEY="P"
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>Prev</A
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></TD
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><TD
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WIDTH="80%"
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ALIGN="center"
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VALIGN="bottom"
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></TD
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><TD
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WIDTH="10%"
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ALIGN="right"
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VALIGN="bottom"
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><A
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HREF="writing_releases.html"
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ACCESSKEY="N"
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>Next</A
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></TD
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></TR
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></TABLE
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><HR
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ALIGN="LEFT"
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WIDTH="100%"></DIV
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><DIV
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CLASS="chapter"
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><H1
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><A
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NAME="news_releases"
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></A
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>Chapter 5. News Releases—the Major Communications Tool</H1
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><DIV
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CLASS="TOC"
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><DL
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><DT
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><B
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>Table of Contents</B
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></DT
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><DT
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>5.1. <A
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HREF="writing_releases.html"
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>Writing News Releases</A
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></DT
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><DD
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><DL
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><DT
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>5.1.1. <A
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HREF="writing_releases.html#headline"
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>The Headline</A
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></DT
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><DT
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>5.1.2. <A
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HREF="writing_releases.html#first_para"
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>The First Paragraph</A
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></DT
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><DT
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>5.1.3. <A
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HREF="writing_releases.html#middle_paras"
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>The Middle Paragraphs</A
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></DT
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><DT
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>5.1.4. <A
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HREF="writing_releases.html#fine_details"
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>Final Details</A
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></DT
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></DL
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></DD
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><DT
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>5.2. <A
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HREF="good_bad_releases.html"
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>What Makes a News Release Good (or Bad)</A
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></DT
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><DT
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>5.3. <A
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HREF="top_ten_tips.html"
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>Top Ten Tips for Writing Releases</A
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></DT
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><DT
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>5.4. <A
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HREF="distributing_release.html"
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>Distributing the News Release</A
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></DT
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></DL
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></DIV
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></DIV
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><DIV
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CLASS="NAVFOOTER"
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><HR
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ALIGN="LEFT"
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WIDTH="100%"><TABLE
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SUMMARY="Footer navigation table"
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WIDTH="100%"
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BORDER="0"
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CELLPADDING="0"
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CELLSPACING="0"
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><TR
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><TD
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WIDTH="33%"
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ALIGN="left"
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VALIGN="top"
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><A
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HREF="monitoring_coverage.html"
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ACCESSKEY="P"
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>Prev</A
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></TD
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><TD
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WIDTH="34%"
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ALIGN="center"
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VALIGN="top"
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><A
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HREF="index.html"
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ACCESSKEY="H"
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>Home</A
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></TD
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><TD
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WIDTH="33%"
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ALIGN="right"
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VALIGN="top"
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><A
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HREF="writing_releases.html"
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ACCESSKEY="N"
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>Next</A
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></TD
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></TR
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><TR
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><TD
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WIDTH="33%"
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ALIGN="left"
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VALIGN="top"
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>Monitoring Media Coverage</TD
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><TD
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WIDTH="34%"
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ALIGN="center"
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VALIGN="top"
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> </TD
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><TD
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WIDTH="33%"
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ALIGN="right"
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VALIGN="top"
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>Writing News Releases</TD
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></TR
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></TABLE
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></DIV
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></BODY
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></HTML
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> |