267 lines
4.1 KiB
HTML
267 lines
4.1 KiB
HTML
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
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<HTML
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><HEAD
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><TITLE
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>Working with the Media</TITLE
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><META
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NAME="GENERATOR"
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CONTENT="Modular DocBook HTML Stylesheet Version 1.7"><LINK
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REL="HOME"
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TITLE="Guide to Managing Media and Public Relations in the Linux Community
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"
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HREF="index.html"><LINK
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REL="PREVIOUS"
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TITLE="Pitching for Different Media"
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HREF="pitching_media.html"><LINK
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REL="NEXT"
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TITLE="Duties of an Editor"
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HREF="editor_duties.html"></HEAD
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><BODY
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CLASS="chapter"
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BGCOLOR="#FFFFFF"
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TEXT="#000000"
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LINK="#0000FF"
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VLINK="#840084"
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ALINK="#0000FF"
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><DIV
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CLASS="NAVHEADER"
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><TABLE
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SUMMARY="Header navigation table"
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WIDTH="100%"
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BORDER="0"
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CELLPADDING="0"
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CELLSPACING="0"
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><TR
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><TH
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COLSPAN="3"
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ALIGN="center"
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>Guide to Managing Media and Public Relations in the Linux Community</TH
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></TR
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><TR
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><TD
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WIDTH="10%"
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ALIGN="left"
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VALIGN="bottom"
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><A
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HREF="pitching_media.html"
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ACCESSKEY="P"
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>Prev</A
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></TD
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><TD
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WIDTH="80%"
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ALIGN="center"
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VALIGN="bottom"
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></TD
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><TD
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WIDTH="10%"
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ALIGN="right"
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VALIGN="bottom"
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><A
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HREF="editor_duties.html"
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ACCESSKEY="N"
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>Next</A
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></TD
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></TR
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></TABLE
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><HR
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ALIGN="LEFT"
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WIDTH="100%"></DIV
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><DIV
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CLASS="chapter"
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><H1
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><A
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NAME="working_with_media"
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></A
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>Chapter 4. Working with the Media</H1
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><DIV
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CLASS="TOC"
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><DL
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><DT
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><B
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>Table of Contents</B
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></DT
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><DT
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>4.1. <A
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HREF="editor_duties.html"
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>Duties of an Editor</A
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></DT
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><DD
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><DL
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><DT
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>4.1.1. <A
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HREF="editor_duties.html#newspaper_editors"
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>Newspaper Editors</A
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></DT
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><DT
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>4.1.2. <A
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HREF="editor_duties.html#magazine_editors"
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>Magazine Editors</A
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></DT
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></DL
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></DD
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><DT
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>4.2. <A
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HREF="target_other_media.html"
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>Targeting Other Medias</A
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></DT
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><DD
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><DL
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><DT
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>4.2.1. <A
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HREF="target_other_media.html#target_tv"
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>Television</A
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></DT
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><DT
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>4.2.2. <A
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HREF="target_other_media.html#target_radio"
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>Radio</A
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></DT
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><DT
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>4.2.3. <A
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HREF="target_other_media.html#target_talk_shows"
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>Talk Shows</A
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></DT
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></DL
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></DD
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><DT
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>4.3. <A
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HREF="selling_to_media.html"
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><SPAN
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CLASS="QUOTE"
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>"Selling"</SPAN
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> Your Story to the Media</A
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></DT
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><DD
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><DL
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><DT
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>4.3.1. <A
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HREF="selling_to_media.html#selling_who"
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>Who</A
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></DT
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><DT
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>4.3.2. <A
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HREF="selling_to_media.html#selling_what"
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>What</A
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></DT
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><DT
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>4.3.3. <A
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HREF="selling_to_media.html#selling_where"
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>Where</A
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></DT
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><DT
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>4.3.4. <A
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HREF="selling_to_media.html#selling_when"
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>When</A
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></DT
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><DT
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>4.3.5. <A
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HREF="selling_to_media.html#selling_why"
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>Why</A
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></DT
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><DT
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>4.3.6. <A
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HREF="selling_to_media.html#selling_how"
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>How</A
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></DT
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></DL
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></DD
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><DT
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>4.4. <A
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HREF="dos_donts.html"
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>Do's and Don'ts When Dealing with the News Media</A
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></DT
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><DD
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><DL
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><DT
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>4.4.1. <A
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HREF="dos_donts.html#dealing_do"
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>Do's</A
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></DT
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><DT
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>4.4.2. <A
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HREF="dos_donts.html#dealing_donts"
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>Don'ts</A
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></DT
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></DL
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></DD
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><DT
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>4.5. <A
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HREF="monitoring_coverage.html"
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>Monitoring Media Coverage</A
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></DT
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></DL
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></DIV
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><P
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>In this part, we look at how to motivate the news media to
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use your stories. We will review the duties of editors and
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producers, the characteristics of different news media, and the
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ways in which your organization can increase the chances of
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gaining visibility. We will see how to create news media interest
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in your story, not only through the information contained in your
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release, but also through contact with the editors. We will try
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to create a better understanding of the
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editors' side of the public relations channel
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with some insight into the little things—and
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the big things—that editors look for.</P
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></DIV
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><DIV
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CLASS="NAVFOOTER"
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><HR
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ALIGN="LEFT"
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WIDTH="100%"><TABLE
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SUMMARY="Footer navigation table"
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WIDTH="100%"
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BORDER="0"
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CELLPADDING="0"
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CELLSPACING="0"
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><TR
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><TD
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WIDTH="33%"
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ALIGN="left"
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VALIGN="top"
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><A
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HREF="pitching_media.html"
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ACCESSKEY="P"
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>Prev</A
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></TD
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><TD
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WIDTH="34%"
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ALIGN="center"
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VALIGN="top"
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><A
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HREF="index.html"
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ACCESSKEY="H"
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>Home</A
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></TD
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><TD
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WIDTH="33%"
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ALIGN="right"
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VALIGN="top"
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><A
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HREF="editor_duties.html"
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ACCESSKEY="N"
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>Next</A
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></TD
|
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></TR
|
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><TR
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><TD
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WIDTH="33%"
|
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ALIGN="left"
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VALIGN="top"
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>Pitching for Different Media</TD
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><TD
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WIDTH="34%"
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ALIGN="center"
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VALIGN="top"
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> </TD
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><TD
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WIDTH="33%"
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ALIGN="right"
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VALIGN="top"
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>Duties of an Editor</TD
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></TR
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></TABLE
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></DIV
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></BODY
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></HTML
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> |