214 lines
4.1 KiB
HTML
214 lines
4.1 KiB
HTML
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
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<HTML
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><HEAD
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><TITLE
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>Who Needs to Know About Your Organization?</TITLE
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><META
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NAME="GENERATOR"
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CONTENT="Modular DocBook HTML Stylesheet Version 1.7"><LINK
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REL="HOME"
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TITLE="Guide to Managing Media and Public Relations in the Linux Community
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"
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HREF="index.html"><LINK
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REL="UP"
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TITLE="Public and Media Relations Planning"
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HREF="planning.html"><LINK
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REL="PREVIOUS"
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TITLE="What Do You Want to Accomplish?"
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HREF="what_accomplish.html"><LINK
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REL="NEXT"
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TITLE="What Do You Want to Say?"
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HREF="what_to_say.html"></HEAD
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><BODY
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CLASS="section"
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BGCOLOR="#FFFFFF"
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TEXT="#000000"
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LINK="#0000FF"
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VLINK="#840084"
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ALINK="#0000FF"
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><DIV
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CLASS="NAVHEADER"
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><TABLE
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SUMMARY="Header navigation table"
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WIDTH="100%"
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BORDER="0"
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CELLPADDING="0"
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CELLSPACING="0"
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><TR
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><TH
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COLSPAN="3"
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ALIGN="center"
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>Guide to Managing Media and Public Relations in the Linux Community</TH
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></TR
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><TR
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><TD
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WIDTH="10%"
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ALIGN="left"
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VALIGN="bottom"
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><A
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HREF="what_accomplish.html"
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ACCESSKEY="P"
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>Prev</A
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></TD
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><TD
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WIDTH="80%"
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ALIGN="center"
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VALIGN="bottom"
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>Chapter 2. Public and Media Relations Planning</TD
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><TD
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WIDTH="10%"
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ALIGN="right"
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VALIGN="bottom"
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><A
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HREF="what_to_say.html"
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ACCESSKEY="N"
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>Next</A
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></TD
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></TR
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></TABLE
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><HR
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ALIGN="LEFT"
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WIDTH="100%"></DIV
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><DIV
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CLASS="section"
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><H1
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CLASS="section"
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><A
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NAME="who_needs_know"
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></A
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>2.2. Who Needs to Know About Your Organization?</H1
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><P
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>Now that you know what you want to do, the second step is
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to determine who you need to talk to.</P
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><P
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>The best way to gain insight into this question is to look
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from the other side of the communications channel: Of all the
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people that your organization deals with, who do you need to tell
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about new programs and products? Often your most important
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contacts will be your current and future partners, IT
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professionals in your local area, human resource managers,
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training and development personnel, and organizations offering
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competing products.</P
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><P
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>To reach your organization's public
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relations goals, there are many key audiences and stakeholders
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that your organization should regularly communicate with to gain
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higher visibility. The following list details a few of the most
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important audiences:</P
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><P
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></P
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><UL
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><LI
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><P
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> <EM
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>News media.</EM
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>
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Includes print, radio, television, and Internet outlets for
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business news, information technology news especially related
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to Linux and open source, vertical media (directed at a
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people with similar interests such as a hobby or business),
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human resources, colleges and universities, and organizations
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and enterprises dealing with Linux or Linux information
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management solutions.</P
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></LI
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><LI
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><P
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> <EM
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>IT professionals.</EM
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>
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Includes practicing IT professionals, students, and prospects
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such as people considering a career change.</P
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></LI
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><LI
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><P
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> <EM
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>Influencers.</EM
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>
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</P
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></LI
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><LI
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><P
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> <EM
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>Other LPI affiliates.</EM
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>
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</P
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></LI
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><LI
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><P
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> <EM
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>Business partners and
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suppliers.</EM
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>
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Includes communicating to strategic partners such as
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independent software vendors, training providers, and
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suppliers, which helps your organization become a valued
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business partner to these groups, each of which bring
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specific value to your business.</P
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></LI
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></UL
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></DIV
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><DIV
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CLASS="NAVFOOTER"
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><HR
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ALIGN="LEFT"
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WIDTH="100%"><TABLE
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SUMMARY="Footer navigation table"
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WIDTH="100%"
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BORDER="0"
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CELLPADDING="0"
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CELLSPACING="0"
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><TR
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><TD
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WIDTH="33%"
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ALIGN="left"
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VALIGN="top"
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><A
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HREF="what_accomplish.html"
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ACCESSKEY="P"
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>Prev</A
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></TD
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><TD
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WIDTH="34%"
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ALIGN="center"
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VALIGN="top"
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><A
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HREF="index.html"
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ACCESSKEY="H"
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>Home</A
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></TD
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><TD
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WIDTH="33%"
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ALIGN="right"
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VALIGN="top"
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><A
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HREF="what_to_say.html"
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ACCESSKEY="N"
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>Next</A
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></TD
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></TR
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><TR
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><TD
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WIDTH="33%"
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ALIGN="left"
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VALIGN="top"
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>What Do You Want to Accomplish?</TD
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><TD
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WIDTH="34%"
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ALIGN="center"
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VALIGN="top"
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><A
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HREF="planning.html"
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ACCESSKEY="U"
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>Up</A
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></TD
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><TD
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WIDTH="33%"
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ALIGN="right"
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VALIGN="top"
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>What Do You Want to Say?</TD
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></TR
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></TABLE
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></DIV
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></BODY
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></HTML
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> |