204 lines
2.9 KiB
HTML
204 lines
2.9 KiB
HTML
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
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<HTML
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><HEAD
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><TITLE
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>Public and Media Relations Planning</TITLE
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><META
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NAME="GENERATOR"
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CONTENT="Modular DocBook HTML Stylesheet Version 1.7"><LINK
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REL="HOME"
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TITLE="Guide to Managing Media and Public Relations in the Linux Community
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"
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HREF="index.html"><LINK
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REL="PREVIOUS"
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TITLE="The Benefits of a Public and Media Relations Program"
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HREF="x71.html"><LINK
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REL="NEXT"
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TITLE="What Do You Want to Accomplish?"
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HREF="what_accomplish.html"></HEAD
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><BODY
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CLASS="chapter"
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BGCOLOR="#FFFFFF"
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TEXT="#000000"
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LINK="#0000FF"
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VLINK="#840084"
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ALINK="#0000FF"
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><DIV
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CLASS="NAVHEADER"
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><TABLE
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SUMMARY="Header navigation table"
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WIDTH="100%"
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BORDER="0"
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CELLPADDING="0"
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CELLSPACING="0"
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><TR
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><TH
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COLSPAN="3"
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ALIGN="center"
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>Guide to Managing Media and Public Relations in the Linux Community</TH
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></TR
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><TR
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><TD
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WIDTH="10%"
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ALIGN="left"
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VALIGN="bottom"
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><A
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HREF="x71.html"
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ACCESSKEY="P"
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>Prev</A
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></TD
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><TD
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WIDTH="80%"
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ALIGN="center"
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VALIGN="bottom"
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></TD
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><TD
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WIDTH="10%"
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ALIGN="right"
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VALIGN="bottom"
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><A
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HREF="what_accomplish.html"
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ACCESSKEY="N"
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>Next</A
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></TD
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></TR
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></TABLE
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><HR
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ALIGN="LEFT"
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WIDTH="100%"></DIV
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><DIV
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CLASS="chapter"
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><H1
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><A
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NAME="planning"
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></A
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>Chapter 2. Public and Media Relations Planning</H1
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><DIV
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CLASS="TOC"
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><DL
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><DT
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><B
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>Table of Contents</B
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></DT
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><DT
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>2.1. <A
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HREF="what_accomplish.html"
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>What Do You Want to Accomplish?</A
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></DT
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><DT
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>2.2. <A
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HREF="who_needs_know.html"
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>Who Needs to Know About Your Organization?</A
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></DT
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><DT
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>2.3. <A
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HREF="what_to_say.html"
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>What Do You Want to Say?</A
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></DT
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><DT
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>2.4. <A
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HREF="newsworthy_info.html"
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>What Kind of Information is Newsworthy?</A
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></DT
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></DL
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></DIV
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><P
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>When you want to promote your organization, you are
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provided with a variety of options. The first step is to develop
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a plan. You must determine the following:</P
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><P
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></P
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><UL
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><LI
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><P
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> <EM
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>What do you want to accomplish?</EM
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>
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</P
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></LI
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><LI
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><P
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> <EM
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>Who do you want to reachneeds to know about your
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organization?</EM
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>
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</P
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></LI
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><LI
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><P
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> <EM
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>What do you want to say??</EM
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>
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</P
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></LI
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><LI
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><P
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> <EM
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>What kind of information is
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newsworthy?</EM
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>
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</P
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></LI
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></UL
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></DIV
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><DIV
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CLASS="NAVFOOTER"
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><HR
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ALIGN="LEFT"
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WIDTH="100%"><TABLE
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SUMMARY="Footer navigation table"
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WIDTH="100%"
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BORDER="0"
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CELLPADDING="0"
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CELLSPACING="0"
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><TR
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><TD
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WIDTH="33%"
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ALIGN="left"
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VALIGN="top"
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><A
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HREF="x71.html"
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ACCESSKEY="P"
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>Prev</A
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></TD
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><TD
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WIDTH="34%"
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ALIGN="center"
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VALIGN="top"
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><A
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HREF="index.html"
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ACCESSKEY="H"
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>Home</A
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></TD
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><TD
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WIDTH="33%"
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ALIGN="right"
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VALIGN="top"
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><A
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HREF="what_accomplish.html"
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ACCESSKEY="N"
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>Next</A
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></TD
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></TR
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><TR
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><TD
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WIDTH="33%"
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ALIGN="left"
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VALIGN="top"
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>The Benefits of a Public and Media Relations Program</TD
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><TD
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WIDTH="34%"
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ALIGN="center"
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VALIGN="top"
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> </TD
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><TD
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WIDTH="33%"
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ALIGN="right"
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VALIGN="top"
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>What Do You Want to Accomplish?</TD
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></TR
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></TABLE
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></DIV
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></BODY
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></HTML
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> |