211 lines
3.5 KiB
HTML
211 lines
3.5 KiB
HTML
<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN">
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<HTML
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><HEAD
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><TITLE
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>Contacting the News Media</TITLE
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><META
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NAME="GENERATOR"
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CONTENT="Modular DocBook HTML Stylesheet Version 1.7"><LINK
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REL="HOME"
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TITLE="Guide to Managing Media and Public Relations in the Linux Community
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"
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HREF="index.html"><LINK
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REL="PREVIOUS"
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TITLE="What Kind of Information is Newsworthy?"
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HREF="newsworthy_info.html"><LINK
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REL="NEXT"
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TITLE="Creating a Media Contact Database"
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HREF="creating_contact_db.html"></HEAD
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><BODY
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CLASS="chapter"
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BGCOLOR="#FFFFFF"
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VLINK="#840084"
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ALINK="#0000FF"
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><DIV
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><TR
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><TH
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COLSPAN="3"
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ALIGN="center"
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>Guide to Managing Media and Public Relations in the Linux Community</TH
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></TR
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><TR
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><TD
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WIDTH="10%"
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ALIGN="left"
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VALIGN="bottom"
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><A
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HREF="newsworthy_info.html"
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ACCESSKEY="P"
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>Prev</A
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WIDTH="80%"
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><TD
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WIDTH="10%"
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ALIGN="right"
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VALIGN="bottom"
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><A
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HREF="creating_contact_db.html"
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ACCESSKEY="N"
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>Next</A
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></TD
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></TR
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></TABLE
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><HR
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ALIGN="LEFT"
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WIDTH="100%"></DIV
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><DIV
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CLASS="chapter"
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><H1
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><A
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NAME="contacting_media"
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></A
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>Chapter 3. Contacting the News Media</H1
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><DIV
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CLASS="TOC"
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><DL
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><DT
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><B
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>Table of Contents</B
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></DT
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><DT
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>3.1. <A
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HREF="creating_contact_db.html"
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>Creating a Media Contact Database</A
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></DT
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><DT
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>3.2. <A
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HREF="maintaining_db.html"
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>Maintaining Your Database</A
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></DT
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><DT
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>3.3. <A
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HREF="contacting_editors.html"
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>Contacting the Editors</A
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></DT
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><DD
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><DL
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><DT
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>3.3.1. <A
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HREF="contacting_editors.html#intro_letter"
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>Letter of Introduction</A
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></DT
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><DT
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>3.3.2. <A
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HREF="contacting_editors.html#using_phone"
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>Using the Phone</A
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></DT
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></DL
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></DD
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><DT
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>3.4. <A
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HREF="making_pitch.html"
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>Making the Pitch</A
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></DT
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><DT
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>3.5. <A
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HREF="pitching_media.html"
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>Pitching for Different Media</A
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></DT
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><DD
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><DL
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><DT
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>3.5.1. <A
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HREF="pitching_media.html#print_based_media"
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>Print-based Media</A
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></DT
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><DT
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>3.5.2. <A
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HREF="pitching_media.html#tv_radio"
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>Television and Radio</A
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></DT
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></DL
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></DD
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></DL
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></DIV
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><P
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>All contacts with the news media create an impression of
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you and your organization that carries into the public
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perception. Creating and updating a media contact database is the
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first step towards developing good relationships with editors and
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writers. When you are contacting editors, remember that editors
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are busy professionals, so being polite and to-the-point are
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vitally important. Customizing your pitch for different editors
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and types of media will also give your information a better
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chance of being published. Effective media contacts will make
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your public relations campaign a success for your organization
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and the publications that you are featured in.</P
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></DIV
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><DIV
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CLASS="NAVFOOTER"
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><HR
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ALIGN="LEFT"
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WIDTH="100%"><TABLE
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SUMMARY="Footer navigation table"
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WIDTH="100%"
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CELLPADDING="0"
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CELLSPACING="0"
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><TR
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><TD
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WIDTH="33%"
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ALIGN="left"
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VALIGN="top"
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><A
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HREF="newsworthy_info.html"
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ACCESSKEY="P"
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>Prev</A
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></TD
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><TD
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WIDTH="34%"
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ALIGN="center"
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VALIGN="top"
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><A
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HREF="index.html"
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ACCESSKEY="H"
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>Home</A
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></TD
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><TD
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WIDTH="33%"
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ALIGN="right"
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VALIGN="top"
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><A
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HREF="creating_contact_db.html"
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ACCESSKEY="N"
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>Next</A
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></TD
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></TR
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><TR
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><TD
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WIDTH="33%"
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ALIGN="left"
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VALIGN="top"
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>What Kind of Information is Newsworthy?</TD
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><TD
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WIDTH="34%"
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ALIGN="center"
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VALIGN="top"
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> </TD
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><TD
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WIDTH="33%"
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ALIGN="right"
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VALIGN="top"
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>Creating a Media Contact Database</TD
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></TR
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></TABLE
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></DIV
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></BODY
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></HTML
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> |