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"Linux Gazette...<I>making Linux just a little more fun!</I>"
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<H1><font color="maroon">What are Oracle's plans to boost and support the Linux platform?</font></H1>
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<H4>By <a href="mailto:frc@linux.com.br">Fernando Ribeiro Corrêa</a><BR>
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Originally published at
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<A HREF="http://www.olinux.com.br/interviews/14/en">http://www.olinux.com.br/interviews/14/en</A><BR>
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(Follow this link for more OLinux interviews)
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<P> <EM>Mr. Pradeep Bhanot is the Senior Marketing Director for Linux at
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Oracle.</EM>
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<P> <b>Olinux: Can you tell us about yourself and your carrier. How long have you been working for Oracle?</b>
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<P> <b>Pradeep Banhot</b>: I am the head marketing for Linux at Oracle. I have been with Oracle 11 years starting in Oracle as a
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technical Consultant in pre-sales followed by post sales. In have been in the US for 8 years. Three years as
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a technical manager in the San Francisco Bay Area managing customers such as Wells Fargo Bank, Cisco,
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Netscape, SGI and HP. In recent years I did marketing with IBM followed by Dell. Prior to Oracle I worked in
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technical systems roles for the UK government and British Telecom for 10 years. I hold a BSc in Computer
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Science from Greenwich University in London.
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<P> <b>Olinux: Shortly, what is the secret behind its success?</b>
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<P> <b>Pradeep Banhot</b>: Great people and products. Oracle's recent success due to the focus on internet based solutions and
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marketing.
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<P> <b>Olinux: Tell us the background, facts, visions, events, decisions and master moves (toward internet) explain Oracle extreme success?</b>
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Oracle lead the shift to client-server computing on Unix in the 1990's. Three years ago Oracle bet it's
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business on the internet. We moved all out products from character based and client-server windows GUI to a
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web browser based UI. This bet paid off. Some companies such as IBM are really good at articulating customer
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requirements such as SQL databases, repository based development, cross platform common user interfaces and
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e-business. Oracle is really good at adapting it's software products and people to deliver on that vision.
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Larry saw the emergence of Unix, Windows and the Internet and made sure we produced products that lead those
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markets.
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<P> <b>Olinux: How Larry Elison leadership has guided Oracle?</b>
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<P> <b>Pradeep Banhot</b>: Larry is our visionary. Larry is very consistent in his vision. He goal has been to manage all kinds of
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information, both structured and unstructured with very high integrity and in great volume. This has been
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delivered in various products in several forms over the years including Oracle Video Server, Oracle Universal
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Server and today as Oracle8i Release 2. On the business side Lary drives our $1B infrastructure savings,
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product consolidation and web based sales programs.
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<P> <b>Olinux:How does Oracle analyze Linux growth for past few years? Is it aconsistent
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growth in your opinion? In what extent Oracle wants Linux to succeeded as an alternative operating system to server and desktop?</b>
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<P> <b>Pradeep Banhot</b>: Oracle's primary focus is on Linux as a server OS. Oracle wants to see Linux succeed as an OS as it offers
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customers openness and superior TCO. There is strong developer and customer demand for Linux. There have been
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over 200,000 downloads of Oracle products on linux from our developers site at
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http://www.technet.oracle.com. Oracle has always been successful on open platforms. Highly proprietary
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platforms such as AS/400 with built in data management do not enable Oracle to offer it's benefits to the
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same extent as Linux.
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<P> <b>Olinux: Oracle defines as an internet and ecommerce company. Linux was born and is
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currently maintained via Internet. Are there any convergence/relation between Oracle
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internet strategy and a large deploy and support of linux platform?</b>
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<P> <b>Pradeep Banhot</b>: Today according to IDC linux is more of a middle tier platform than a database platform. Oracle is working
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with distributors such as Red Hat to add database friendly features into Linux such as 4GB RAM support, raw
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I/O and 64-bit file addressing to make it a better third-tier OS. I expect Oracle to increase it's focus on
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Linux as a middle tier OS for it's internet based solutions.
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<P>
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<b>Olinux: Oracle8 was available Linux compatible long time ago. Can you
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describe Oracle plans towards making other products as Developer 2000 available to companies that
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already use Linux? Can you list those products or where user can find information about them?</b>
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<P> <b>Pradeep Banhot</b>: Oracle plans to make most of it's products available on Linux. Today there as the Oracle8i R2 database in its
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third revision on Linux, Oracle Application Server in the middle tier and WebDB as the development
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environment. You can expect to see Developer6i, Oracle Parallel Server and the Oracle e-business suite being
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available this year.
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Product availability information is at http://www.platforms.oracle.com/linux
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<P>
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<b>Olinux: What is Oracle marketing strategy for Linux?</b>
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<P> <b>Pradeep Banhot</b>: Oracle wants to be the number one ISV on linux as well as the number on e-business solution on linux. Linux
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is an integral component of the majority of it's marketing programs. You won't see Oracle advertising Linux
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solutions as it gets better value investing in marketing solutions such as the dot-com suite and it's
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e-business suite as deployment solutions on Linux.
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<P> <b>Olinux: What are its key alliances including Linux companies and organizations to support this platform?</b>
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<P> Oracle has alliances with the major distributions such as Red Hat, SuSe, Caldera and Turbo. We work with
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Intel and major OEMs such as Compaq and Dell as well as distributors such as Keylink and Hallmark.
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<P> <b>Olinux: Can you detail the relation between Oracle and Linux International?</b>
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<P> <b>Pradeep Banhot</b>: We are on the board.
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<P> <b>Olinux: What are the main sites that are sponsored or companies that Oracle has investments?</b>
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<P> <b>Pradeep Banhot</b>: Oracle is not sponsoring any Linux specific sites today. Oracle venture fund has invested in several Linux
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vendors including Red Hat and Turbo Linux.
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<P> <b>Olinux: We recently announced at Olinux that Oracle launched in Japan a new
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company called Miracle Linux Corporation. Why Oracle has chosen Japan and what are
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the plans for this new company?</b>
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<P> <b>Pradeep Banhot</b>:This is an independent initiative by Oracle Japan. Miracle sees the potential to maximize penetration of
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Linux in that region by having a domestic product with good national language support. Partnering with NEC
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and Turbo Linux will minimize time to market. The demand for a national product is high and Oracle has a
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great reputation on delivery which makes Miracle a sound solution for that market.
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<P> <b>Olinux: Officially, Oracle offers linux support based upon Red Hat
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distribution. what were the main technical and corporate aspects that lead this decision?</b>
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<P> <b>Pradeep Banhot</b>:Oracle does it's base build on Red Hat Linux. However our products are certified on all the major intel based
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distributions which include SuSE, Turbo and Caldera. It would be great to have a certification platform for
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all ISV's that is distribution independent as proposed by LSB that would make our certification easier.
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<P>
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<b>Olinux: In a meeting in Oracle office in Rio de Janeiro, Brazil, Olinux got
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to know about the recent creation your.COM department and a about a multi-million
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venture capital fund to invest in internet company. Are there any to
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invest aggressively on linux companies or web sites?</b>
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<P> <b>Pradeep Banhot</b>: We have a member of the venture fund team that is dedicate to the Linux and related space.
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<P> <b>Olinux: An Oracle top executive said recently that Microsoft old
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fashion desktop style was not needed any longer. Now, President Bill Clinton administration wants to break
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it apart, but his top economist are studying the impact and financial consequences
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of this breakup. What your opinion about the case and what will happen
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in your opinion?</b>
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<P> <b>Pradeep Banhot</b>: The government has considered a options including a break up into an OS company and applications company,
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open source of windows API's and creating smaller baby companies along the AT&T model. I would bet on the
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many smaller companies with the same charter and products which would not kill the monopoly but would slow
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down Microsoft enough to enable real competition to exist. The real benefit I would be liking for is
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Microsoft being less arrogant would be less likely to crush potential competitors. I would also be looking
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for better compatibility of MS-Office file formats across products like star office and applix.
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<P> <b>Olinux: What is faster and performs better technically: Oracle running Linux
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or NT? Can you give some results and indicate resource on the internet or those test results?</b>
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<P> <b>Pradeep Banhot</b>: Oracle has spent 8 years optimizing it's NT technology. Today Linux is close on traditional benchmarks. We
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didi some internal testing which make Linux faster on some workloads and NT on others. We plan to do some
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Java based testing that I would expect linux to do better in. We have customers such as 1stUp.com that are
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doing over 40M database transactions per day on a single VA linux box with excellent availability.
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<P> <b>Olinux: Can you cite some new technologies and services that guide Oracle
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project toward future?</b>
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<P> <b>Pradeep Banhot</b>: The most exciting technology area for Linux is IA-64. Oracle8i is a workload that really exploits what a
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64-bit OS can offer. I am also looking forward to the Oracle Parallel Server option being available later
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this year in a 4-node configuration which will reinforce that great availability Linux already has coupled
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with transparent database scalability beyond a single box.
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<H5 ALIGN=center>
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Copyright © 2000, Fernando Ribeiro Corrêa<BR>
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Published in Issue 54 of <i>Linux Gazette</i>, June 2000</H5>
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