51 lines
2.4 KiB
HTML
51 lines
2.4 KiB
HTML
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<TITLE>Commercial Port Advocacy mini-HOWTO: How to choose companies to approach</TITLE>
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<H2><A NAME="s4">4. How to choose companies to approach</A></H2>
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<P>First, you need to identify an area where Linux is deficient
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in programs. I wouldn't try to convince any company to port
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their web server to Linux. There are plenty of such programs
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available. I'd much rather use my time trying to convince
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companies to port games or kindergarten through 12th grade
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educational programs to Linux, as there's very little of those
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types available (none in the educational area, so far as I
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know).
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<P>Second, you need to identify companies that are most likely to
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be interested. I have no hard evidence of this, but I strongly
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suspect that your efforts will meet more success if you
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concentrate on second-tier companies rather than on market
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leaders in your chosen category. Companies with seemingly dated
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products or products that were aimed at obscure platforms would
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seem to be good targets. Their software may not be dated for
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Linux users since we're not always taken in by the hype factor.
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They may well be looking for new markets for their products as
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their present market dwindles along with their ability to
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compete. I doubt that Disney or Davidson and Co. would consider
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porting their educational programs nearly as quickly as say,
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Soleil Software or Topologika. Also, if a company provides its
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software for both Windows and Macintosh currently, it may be more
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likely to consider supporting yet another OS than one that is
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exclusive to the Windows or Mac world. If all the companies in
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your target category are Windows or Macintosh exclusive I'd try
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the Mac shops first, as a Linux port would give them a much
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greater market expansion (on a percentage basis) than it would a
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Windows-only company.
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