mirror of https://github.com/tLDP/LDP
633 lines
24 KiB
Plaintext
633 lines
24 KiB
Plaintext
<!doctype linuxdoc system>
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<article>
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<title>Linux Advocacy mini-HOWTO
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<author>Paul L. Rogers,
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<tt><htmlurl url = "mailto:Paul.L.Rogers@li.org"
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name = "Paul.L.Rogers@li.org"></tt>
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<date>v0.5c, 3 May 2000
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<abstract>
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This document provides suggestions for how the Linux community can
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effectively advocate the use of Linux.
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</abstract>
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<toc>
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<sect>About this document
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<p>
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This is the Linux Advocacy mini-HOWTO and is intended to provide guidelines
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and ideas to assist with <em>your</em> Linux advocacy efforts.
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This mini-HOWTO was inspired by Jon ``maddog'' Hall when he responded to a
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request for feedback on guidelines for advocating Linux during
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<url url = "http://www.netday.org"
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name = "NetDay"> activities. He responded positively to the
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guidelines and observed that they were the basis of a list of ``canons
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of conduct'' that would benefit the Linux community.
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This document is available in HTML form at
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<htmlurl url = "http://www.datasync.com/~rogerspl/Advocacy-HOWTO.html"
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name = "http://www.datasync.com/~rogerspl/Advocacy-HOWTO.html">.
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Nat Makarevitch
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<htmlurl url = "mailto:nat@nataa.fr.eu.org"
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name = "<nat@nataa.fr.eu.org>">
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has translated this document into
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<url url = " http://www.linux-france.org/article/these/advocacy/Advocacy-HOWTO-fr.html"
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name = "French">.
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Chie Nakatani
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<htmlurl url = "mailto:jeanne@mbox.kyoto-inet.or.jp"
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name = "<jeanne@mbox.kyoto-inet.or.jp>">
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has translated this document into
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<url url = "http://jf.linux.or.jp/JFdocs/Advocacy.html"
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name = "Japanese">.
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Janusz Batko
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<htmlurl url = "mailto:janus@krakow.linux.org.pl"
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name = "<janus@krakow.linux.org.pl>">
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has translated this document into
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<url url = "http://www.jtz.org.pl/Html/mini/Advocacy.pl.html"
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name = "Polish">.
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Bruno H. Collovini
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<htmlurl url = "mailto:buick@microlink.com.br"
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name = "<buick@microlink.com.br>">
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has translated this document into
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<url url = "http://www.microlink.com.br/~buick/dragons/op1/minihowtos/br-advocacy.html"
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name = "Portuguese">.
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Mauricio Rivera Pineda
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<htmlurl url = "mailto:rmrivera@hotmail.com"
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name = "<rmrivera@hotmail.com>">
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has translated this document into
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<url url = "http://www.linux-es.com/docs/HOWTO/translations/es/mini/Advocacy-Mini-Como"
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name = "Spanish">.
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The author and maintainer of the Linux Advocacy mini-HOWTO is Paul L. Rogers
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<htmlurl url = "mailto:Paul.L.Rogers@li.org"
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name = "<Paul.L.Rogers@li.org>">.
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Comments and proposed additions are welcome.
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If you need to know more about the
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<htmlurl url = "http://www.linuxdoc.org/"
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name = "Linux Documentation Project">
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or about Linux HOWTO's, feel free to contact the supervisor Tim Bynum
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<htmlurl url = "mailto:linux-howto@sunsite.unc.edu"
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name = "<linux-howto@sunsite.unc.edu>">.
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Tim Bynum will post this document to several national and international
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newsgroups on a monthly basis.
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A personal note: Due to various circumstances, I have not been able
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to dedicate as much time to maintaining this mini-HOWTO and interacting
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with the Linux community as I would have desired. I apologize for this
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and if you have attempted to contact me and I was slow in responding,
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please forgive me being so inconsiderate. While I still have many other
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commitments, I am anticipating that they will start requiring less time
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to meet and allow me to catch up on other parts of my life.
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I appreciate your patience and would like to extend a special thanks
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to all who have taken the time to suggest additions and corrections.
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<sect>Copyright Information
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<p>
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This mini-HOWTO is Copyright © 1996-2000 by Paul L. Rogers. All rights
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reserved.
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<p>
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A verbatim copy may be reproduced or distributed in any medium physical or
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electronic without permission of the author. Translations are similarly
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permitted without express permission if it includes a notice on who translated
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it.
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<p>
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Short quotes may be used without prior consent by the author. Derivative work
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and partial distributions of the Advocacy mini-HOWTO must be accompanied with
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either a verbatim copy of this file or a pointer to the verbatim copy.
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<p>
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Commercial redistribution is allowed and encouraged; however, the author would
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like to be notified of any such distributions.
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<p>
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In short, we wish to promote dissemination of this information through as many
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channels as possible. However, we do wish to retain copyright on the HOWTO
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documents, and would like to be notified of any plans to redistribute the
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HOWTOs.
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<p>
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We further want that <em>all</em> information provided in the HOWTOs is
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disseminated. If you have questions, please contact Tim Bynum, the Linux
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HOWTO coordinator, at
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<htmlurl url = "mailto:linux-howto@sunsite.unc.edu"
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name = "linux-howto@sunsite.unc.edu">.
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<sect>Introduction
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<p>
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The Linux community has known for some time that for many
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applications, Linux is a stable, reliable, robust (although not
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perfect) product. Unfortunately, there are still many people,
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including key decision-makers, that are not aware of the existence of
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Linux and its capabilities.
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If Linux and the many other components that make up a Linux
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distribution are to reach their full potential, it is critical that we
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reach out to prospective ``customers'' and advocate (being careful not
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to promise too much) the use of Linux for appropriate applications.
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The reason that many a company's products have done well in the
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marketplace is not so much due to the product's technical superiority
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but the company's marketing abilities.
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If you enjoy using Linux and would like to contribute something to
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the Linux community, please consider acting on one or more of the
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ideas in this mini-HOWTO and help others learn more about Linux.
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<sect>Related Information
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<p>
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Lars Wirzenius, former
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<htmlurl url = "news:comp.os.linux.announce"
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name = "comp.os.linux.announce">
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moderator and long-time Linux activist, also has some
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<url url = "http://www.iki.fi/liw/texts/advocating-linux.html"
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name = "thoughts">
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about Linux advocacy.
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Eric S. Raymond provides an
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<url url = "http://www.tuxedo.org/~esr/writings/cathedral-bazaar/cathedral-bazaar.html"
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name = "analysis">
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of why the development model used by the Linux community has
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been so successful.
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The free software community has recognized that the terms
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"free software" and "freely available software" are not appropriate
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in all contexts. For more information about using the term
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"open-source software" when marketing "free software", please
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visit the
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<url url = "http://www.opensource.org/"
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name = "Open Source">
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site.
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If you need to brush up on your Linux sales techniques,
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take a look at the
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<url url = "http://zgp.org/~dmarti/linuxmanship/"
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name = "Linuxmanship">
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essay by Donald B. Marti, Jr.
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The
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<url url = "http://www.cse.unsw.edu.au/~conradp/linux/pr/"
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name = "Linux PR">
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site discusses the importance of press releases to the Linux
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community. Another way to gain valuable experience in this
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area is to organize a NetDay at a local school using the
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guidelines presented in the
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<url url = "http://www.netday.org/NetDay/howto/guide/"
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name = "NetDay How-To Guide">.
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<url url = "http://www.li.org/"
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name = "Linux International's">
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goal is to promote the development and use of Linux.
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The
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<url url = "http://www.linuxdoc.org/"
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name = "Linux Documentation Project">
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is an invaluable resource for Linux advocates.
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The
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<url url = "http://www.portalux.com/"
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name = "Linux Center Project">
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provides a thematical index of resources about
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Linux and free software.
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The
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<url url = "http://www.m-tech.ab.ca/linux-biz/"
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name = "Linux Business Applications">
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site provides a forum for organizations that depend on Linux
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for day-to-day business operations to share their experiences.
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<url url = "http://linas.org/linux/"
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name = "Linux Enterprise Computing">
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and
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<url url = "http://www.cyber.com.au/misc/frsbiz/"
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name = "Freely Redistributable Software in Business">
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cover resources and topics of interest to those
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deploying Linux in a business/commercial/enterprise setting.
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The
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<url url = "http://www.10mb.com/linux/"
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name = "Linux Advocacy Project's">
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goal is to encourage commercial application developers
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to provide native Linux versions of their software.
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The
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<url url = "http://visar.csustan.edu/giveaway.html"
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name = "Linux CD and Support Giveaway">
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program is helping make Linux more widely
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available by encouraging the reuse of Linux CD-ROMs.
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<htmlurl url = "http://www.ssc.com/"
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name = "Specialized Systems Consultants, Inc. (SSC)">
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hosts the
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<url url = "http://www.linuxresources.com/"
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name = "Linux Resources">
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site and publishes the
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<em><url url = "http://www.linuxjournal.com/"
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name = "Linux Journal"></em>.
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The
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<url url = "http://www.lege.com/linux-biz.html"
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name = "linux-biz">
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mailing list is a forum created to discuss the
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use of Linux in a business environment.
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The Linux Mission Critical Systems
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<url url = "http://wauug.erols.com/mclinux/results.html"
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name = "survey">
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documents successful existing systems which have a large
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load and are up 24 hours per day.
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A number of online publications are now devoted to
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covering Linux. These include:
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<itemize>
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<item><em><url url = "http://mercury.chem.pitt.edu/~angel/LinuxFocus/"
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name = "LinuxFocus"></em>
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<item><em><url url = "http://www.linux.cz/noviny/"
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name = "Linuxove noviny"></em>
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<item><em><url url = "http://www.ssc.com/lg/"
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name = "Linux Gazette"></em>
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<item><em><url url = "http://www.pluto.linux.it/journal/"
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name = "PLUTO Journal"></em>.
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</itemize>
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Additional links to online publications can be found at the
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<url url = "http://www.linuxdoc.org/links/media.html"
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name = "Linux Documentation Project">
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and the
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<url url = "http://www.portalux.com/informations/journals/"
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name = "Linux Center Project">.
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<sect>Advocating Linux
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<p>
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<itemize>
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<item>Share your personal experiences (good and bad) with Linux.
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Everyone knows that software has bugs and limitations and
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if we only have glowing comments about Linux, we aren't
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being honest. I <em>love</em> to tell people about having to
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reboot four times (three scheduled) in three years.
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<item>If someone has a problem that Linux may be able to solve,
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offer to provide pointers to appropriate information
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(Web pages, magazine articles, books, consultants, …).
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If you haven't actually used the proposed solution, say so.
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<item>If you are available for making presentations about Linux,
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register with the
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<url url = "http://noframes.linuxjournal.com/lsb/listing.html"
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name = "Linux Speakers Bureau">.
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<item>Offer to help someone start using Linux. Follow up to make
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sure that they are able to use their system effectively.
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<item>Some people still believe that Linux and similar systems
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operate only in text-mode. Make sure that they are aware of
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the availability of graphical applications, such as the
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<url url = "http://www.gimp.org/"
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name = "Gimp">.
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<item>Try to respond to one ``newbie'' posting each week.
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Seek out the tough questions, you may be the only one
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to respond and you may learn something in the process.
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However, if you aren't confident that you can respond with
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the correct answer, find someone that can.
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<item>Seek out small software development firms and offer to make
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a presentation about Linux.
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<item>If the opportunity arises, make a presentation to your
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employer's Information Technology group.
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<item>Participate in community events such as
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<url url = "http://www.netday.org/"
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name = "NetDay">.
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While your first priority must be to
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contribute to the success of the event, use the opportunity to let
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others know what Linux can do for them.
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<item>Always consider the viewpoints of the person to whom you are
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``selling'' Linux. Support, reliability, interoperability and
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cost are all factors that a decision-maker must consider.
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Of the above, cost is often the least important portion of the equation.
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<item>Availability of support is often mentioned as a concern when
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considering the adoption of Linux. Companies such as
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<url url = "http://www.caldera.com/"
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name = "Caldera">,
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<url url = "http://www.cygnus.com/"
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name = "Cygnus Solutions">,
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<url url = "http://www.redhat.com/"
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name = "Red Hat">,
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and
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<url url = "http://www.suse.com/"
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name = "S.u.S.E.">
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offer support for some or all components of a typical Linux
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distribution. In addition, the
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<url url = "http://www.linuxdoc.org/HOWTO/Consultants-HOWTO.html"
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name = "Linux Consultants HOWTO">
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provides a listing of companies providing commercial
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Linux related support. Of course, some of the best support is
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found in the <em>comp.os.linux</em> and <em>linux</em> newsgroup
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hierarchies.
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<item>Point out that the production of
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<url url = "http://www.opensource.org/"
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name = "open-source software">
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takes place in an environment of open collaboration between
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system architects, programmers, writers, alpha/beta testers
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and end users which often results in well documented, robust
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products such as
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<url url = "http://www.apache.org/"
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name = "Apache">,
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<url url = "http://www.gnu.org/"
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name = "GNU Emacs">,
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<url url = "http://www.perl.com/"
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name = "Perl">
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and the
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<url url = "http://www.linuxhq.com/"
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name = "Linux kernel">.
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<item>Stand up and be counted! Register with the
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<url url = "http://counter.li.org/"
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name = "Linux Counter">.
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<item>Report successful efforts of promoting Linux to
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<htmlurl url = "http://www.li.org/"
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name = "Linux International">
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(<htmlurl url = "mailto:li@li.org"
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name = "li@li.org">)
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and similar organizations.
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<item>Find a new home for Linux CD-ROMs and books that you no longer
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need. Give them to someone interested in Linux, a public
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library or a school computer club. A book and its CD-ROM
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would be most appropriate for a library. However, please be
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sure that making the CD-ROM publicly available does not
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violate a licensing agreement or copyright. Also, inform
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the library staff that the material on the CD-ROM is freely
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distributable. Follow up to make sure it is available on
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the shelves.
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<item>When purchasing books about software distributed with Linux,
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give preference to books written by the author of the software.
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The royalties that authors receive from book sales may be
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the only monetary compensation received for their efforts.
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<-- Need to fix or change the Powered by Linux text -->
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<item>Encourage Linux-based sites to submit their entry for the
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<url url = "http://sunsite.nus.edu.sg/pub/LDP/powered.html"
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name = "Powered by Linux">
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page and suggest that banners promoting
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<url url = "http://www.cse.unsw.edu.au/~conradp/banners/"
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name = "Linux">,
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<url url = "http://www.apache.org/"
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name = "Apache">,
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<url url = "http://www.gnu.org/"
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name = "GNU">,
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<url url = "http://www.perl.com/"
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name = "Perl">
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… be displayed on their site.
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<item>Participate! If you have benefited from
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<url url = "http://www.opensource.org/"
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name = "open-source software">,
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please consider assisting the free software community by:
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<itemize>
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<item>submitting detailed bug reports
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<item>writing documentation
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<item>creating artwork
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<item>supplying management skills
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<item>suggesting enhancements
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<item>providing technical support
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<item>contributing software
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<item>donating equipment
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<item>furnishing financial support.
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</itemize>
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The
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<url url = "http://www.linuxdoc.org/"
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name = "Linux Documentation Project">
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provides a
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<url url = "http://www.linuxdoc.org/devel.html"
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name = "list">
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of Linux and Linux-related projects.
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<item>Finally, keep in mind that we all have infinitely more important
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issues to deal with than the selection of a computing environment.
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</itemize>
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<sect>Canons of Conduct
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<p>
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<itemize>
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<item>As a representative of the Linux community, participate
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in mailing list and newsgroup discussions in a professional
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manner. Refrain from name-calling and use of vulgar language.
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Consider yourself a member of a virtual corporation
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with Mr. Torvalds as your Chief Executive Officer. Your words
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will either enhance or degrade the image the reader has of the
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Linux community.
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<item>Avoid hyperbole and unsubstantiated claims at all costs. It's
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unprofessional and will result in unproductive discussions.
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<item>A thoughtful, well-reasoned response to a posting will not
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only provide insight for your readers, but will also increase
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their respect for your knowledge and abilities.
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<item>Don't bite if offered flame-bait. Too many threads degenerate
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into a ``My O/S is better than your O/S'' argument.
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Let's accurately describe the capabilities of Linux and
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leave it at that.
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<item>Always remember that if you insult or are disrespectful
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to someone, their negative experience may be shared with many others.
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If you do offend someone, please try to make amends.
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<item>Focus on what Linux has to offer. There is no need to bash
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the competition. Linux is a good, solid product
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that stands on its own.
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<item>Respect the use of other operating systems. While Linux is
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a wonderful platform, it does not meet everyone's needs.
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<item>Refer to another product by its proper name.
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There's nothing to be gained by attempting to ridicule a company
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or its products by using ``creative spelling''.
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If we expect respect for Linux, we must respect other products.
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<item>Give credit where credit is due. Linux is just the kernel.
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Without the efforts of people involved with the
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<url url = "http://www.gnu.org/gnu/linux-and-gnu.html"
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name = "GNU project">,
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MIT, Berkeley and others too numerous to mention, the Linux
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kernel would not be very useful to most people.
|
|
|
|
<item>Don't insist that Linux is the only answer for a particular
|
|
application. Just as the Linux community cherishes the freedom
|
|
that Linux provides them, Linux only solutions would deprive
|
|
others of their freedom.
|
|
|
|
<item>There will be cases where Linux is not the
|
|
answer. Be the first to recognize this and offer another
|
|
solution.
|
|
</itemize>
|
|
|
|
|
|
<sect>User Groups
|
|
<p>
|
|
|
|
<itemize>
|
|
<item>Participate in a local user group. An
|
|
<url url = "http://www.linuxdoc.org/links/#lug"
|
|
name = "index">
|
|
of Linux User Group registries is part of the
|
|
<url url = "http://www.linuxdoc.org/"
|
|
name = "Linux Documentation Project">.
|
|
If a user group does not exist in your area, start one.
|
|
|
|
<item>The
|
|
<url url = "http://www.linuxdoc.org/HOWTO/User-Group-HOWTO.html"
|
|
name = "Linux User Group HOWTO">
|
|
covers many of the issues involved with starting an
|
|
user group and discusses the importance of Linux
|
|
advocacy as one of the goals of a user group.
|
|
|
|
<item>Make speakers available to organizations interested in Linux.
|
|
|
|
<item>Issue
|
|
<url url = "http://www.cse.unsw.edu.au/~conradp/linux/pr/"
|
|
name = "press releases">
|
|
about your activities to your local media.
|
|
|
|
<item>Volunteer to configure a Linux system to meet the needs of
|
|
local community organizations. Of course, the installation
|
|
process must include training the user community to use the
|
|
system and adequate documentation for ongoing maintenance.
|
|
|
|
<item>Discus the Linux Advocacy mini-HOWTO at a meeting. Brainstorm
|
|
and submit new ideas.
|
|
</itemize>
|
|
|
|
|
|
<sect>Vendor Relations
|
|
<p>
|
|
|
|
<itemize>
|
|
<item>When contemplating a hardware purchase, ask the vendor about
|
|
Linux support and other user's experiences with the product
|
|
in a Linux environment.
|
|
|
|
<item>Consider supporting vendors that sell Linux based products and
|
|
services. Encourage them to have their product listed in the
|
|
<url url = "http://www.linuxdoc.org/HOWTO/Commercial-HOWTO.html"
|
|
name = "Linux Commercial HOWTO">.
|
|
|
|
<item>Support vendors that donate a portion of their income to
|
|
organizations such as the
|
|
<url url = "http://www.gnu.org/help/help.html"
|
|
name = "Free Software Foundation">,
|
|
the
|
|
<url url = "http://li.org/li/fund/grants.shtml"
|
|
name = "Linux Development Grant Fund">,
|
|
the
|
|
<url url = "http://www.xfree86.org/donations.html"
|
|
name = "XFree86 Project">
|
|
or
|
|
<url url = "http://www.debian.org/donations.html"
|
|
name = "Software in the Public Interest">.
|
|
If possible, make a personal donation to these or
|
|
other organizations that support
|
|
<url url = "http://www.opensource.org/"
|
|
name = "open-source software">.
|
|
Don't forget that some employers offer a matching
|
|
gift program program.
|
|
|
|
<item>If you need an application that is not supported on
|
|
Linux, contact the vendor and request a native Linux version.
|
|
</itemize>
|
|
|
|
|
|
<sect>Media Relations
|
|
<p>
|
|
|
|
<itemize>
|
|
|
|
<item>Linux International is collecting
|
|
<url url = "http://www.li.org/li/resources/pressclippings.shtml"
|
|
name = "press clippings">
|
|
that mention Linux, GNU and other freely redistributable software.
|
|
When you see such an article, please send the
|
|
following information to
|
|
<htmlurl url = "mailto:clippings@li.org"
|
|
name = "clippings@li.org">:
|
|
<itemize>
|
|
<item>Name of publication
|
|
<item>Publisher's contact address
|
|
<item>Name of author
|
|
<item>Author's contact address
|
|
<item>Title of article
|
|
<item>Page number where the article starts
|
|
<item>The URL if available online
|
|
<item>A summary of the article, including your opinion
|
|
</itemize>
|
|
|
|
<item>If you believe that Linux was not given fair treatment in
|
|
an article, review or news story, send the details, including
|
|
the above information, to
|
|
<htmlurl url = "mailto:li@li.org"
|
|
name = "li@li.org">
|
|
so that an appropriate response can be sent to the publisher.
|
|
If you contact the publisher directly, be professional and
|
|
sure of your facts.
|
|
|
|
<item>If you involved with a Linux related project, issue
|
|
<url url = "http://www.cse.unsw.edu.au/~conradp/linux/pr/"
|
|
name = "press releases">
|
|
to appropriate news services on a regular basis.
|
|
</itemize>
|
|
|
|
|
|
<sect>Acknowledgements
|
|
<p>
|
|
|
|
Grateful acknowledgement is made to all contributors, including:
|
|
|
|
<tscreen><verb>
|
|
Kendall G. Clark <kclark@cmpu.net>
|
|
Wendell Cochran <atrypa@eskimo.com>
|
|
Bruno H. Collovini <buick@microlink.com.br>
|
|
Allan "Norm" Crain <allanc@idea-inc.com>
|
|
Jon "maddog" Hall <maddog@zk3.digital.com>
|
|
Greg Hankins <gregh@cc.gatech.edu>
|
|
Eric Ladner <eladner@goldinc.com>
|
|
Chie Nakatani <jeanne@mbox.kyoto-inet.or.jp>
|
|
Daniel P. Kionka <dkionka@worldtalk.com>
|
|
Nat Makarevitch <nat@nataa.fr.eu.org>
|
|
Martin Michlmayr <tbm@cyrius.com>
|
|
Rafael Caetano dos Santos <rcaetano@dijkstra.ime.usp.br>
|
|
Idan Shoham <idan@m-tech.ab.ca>
|
|
Adam Spiers <adam.spiers@new.ox.ac.uk>
|
|
C. J. Suire <suire@datasync.com>
|
|
Juhapekka Tolvanen <juhtolv@silmu.cc.jyu.fi>
|
|
Lars Wirzenius <liw@iki.fi>
|
|
Sean Woolcock <sbwoolco@eos.ncsu.edu>
|
|
</verb></tscreen>
|
|
|
|
</article>
|